At the grand age of 250, The Royal Academy knows how to stay relevant. We helped make sure that their iconic summer exhibition was tuned into the way people consume art in the modern, tech-dominated world.
The Royal Academy
The Royal Academy’s Summer Exhibition is the world’s oldest open submission art exhibition. Using an updated twist on Anthropological techniques – that crucially didn’t interfere with the visitor experience – we used data driven insights to reinvigorate their 250-year-old blue print. This insight spearheaded a new strategic plan that increased attendance by 30%, and drove seven-figure growth in art sales, despite decreasing the amount of art on show.
featured case studies
At the grand age of 250, The Royal Academy knows how to stay relevant. We helped make sure that their iconic summer exhibition was tuned into the way people consume art in the modern, tech-dominated world.
+ more
let’s have a chat
we’d love to hear from you, so drop us a line and let’s reimagine research together.
Northstar has conducted research in more than 60 countries and follows a strict Privacy Policy
worldwide*. If you are visiting our site from the EU, you can find our EU Privacy Policy here.
Pour lire notre politique de confidentialité en français, veuillez cliquer ici.
