The adoption of electric powertrains and the near-term reality of autonomous vehicles means that automakers are in a constant battle to adapt profitably to shifting technology and consumer trends. For 15 years, we have ensured Jaguar Land Rover stays plugged into their customers' needs during all aspects of product development. Most recently we helped them plan their entry into a brand new category by introducing a new and creative way to collect and socialise qualitative and quantitative insights.