be data driven, not data dependent
Data is the foundation for quantitative insights. However, despite data being more available and accessible than ever before, getting high quality data
significance testing is insignificant in modern marketing
Market researchers’ continued use of significance testing hinders innovation and should be consigned to the industry history’s books, writes Jack Miles.
let’s have a chat
we’d love to hear from you, so drop us a line and let’s reimagine research together.
Northstar has conducted research in more than 60 countries and follows a strict Privacy Policy
worldwide*. If you are visiting our site from the EU, you can find our EU Privacy Policy here.
Pour lire notre politique de confidentialité en français, veuillez cliquer ici.
